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Ag Marketplace Built for Farmers, Backed by Feed Central

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Hay & Fodder

Seed



Equine



Farm Inputs

Grain & Feed



Livestock

Machinery & Supplies



Other



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Why Farmers Trust LocalAg

2000 +
Verified users

Join thousands of verified users already selling securely with the LocalAg App.

$ 30 M+
In Trades Made

Farmers are listing their hay, livestock, and equipment every day, reaching real buyers fast.

100 %
Payment Security

Every sale is backed by secure escrow and verified payments, giving you peace of mind.

700 +
Successful Deals

Thousands of successful sales show farmers are connecting with genuine buyers daily.

From Listing to Sale in 3 Simple Steps

4
Step 1: Create an account

Fill out your details and sign up for free

5
Step 2: Post your listing for free

Add the details of your listing within minutes

6
Step 3: Sell & get paid

Chat with buyers, confirm the sale, get paid securely

It's That Simple - Sign Up Now

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Recent Listings

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Zero Listing Fees!

List your items free of charge! LocalAg does not charge a listing fee, you only pay a fee you sell an item or when you make a purchase on the platform!

Transaction Fees

To maintain and improve our services, LocalAg charges a fee on every transaction made through our platform. This fee is split between the buyer and the seller.

View Fees & Charges

What Our Farmers Have to Say

“I’m reluctant about using technology, but the LocalAg team has helped me every step of the way. I’ve recently sold hay through both LocalAg and LocalAg Plus, and have since listed a tractor on LocalAg. I was paid quickly through the LocalAg payment system which was great. My experiences has been great, and I’ll keep coming back.”

– Gary, Victoria

“It builds a lot of trust into the system. You know the money’s there ready to go, and once the product’s picked up and delivered, the money gets transferred straight away.”

– Michael, NSW

“It was really easy and straightforward. I set up the app in five minutes, added a few photos, and we were getting interest inside a couple of hours. Even though I’d never sold this way before, the process was simple and quick.”

– Pat, NSW

“It’s hard to market hay and make hay at the same time. LocalAg makes it easier and takes the worry out of chasing payments.”

– Wade, QLD
Behind LocalAg
Helping to simplify the buying process.

Agricultural Marketplace

At Feed Central’s LocalAg, we’re proud to be a family-owned, Australian business with a mission to support farmers and agribusinesses with a trusted, transparent marketplace designed to meet the needs of Australia’s farming community.

At LocalAg, our team is the cornerstone of our success, bringing together over 100 years of combined experience in agriculture. Backed by the full strength of the Feed Central and LocalAg teams, we are committed to providing exceptional experiences for Australian farmers.Need advice? Have a question? The LocalAg team is here to ensure your deals are completed smoothly and efficiently.

LocalAg brings together the best of technology and human expertise to support your farming operations. At LocalAg, we’re more than just a marketplace – we’re your trusted partner.

 

 

 

Our Partners

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Frequently Asked Questions

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Why should I use LocalAg instead of other marketplaces?

LocalAg is built by farmers, for farmers. It’s a secure, Australian-owned platform designed specifically for agricultural trading. Unlike general classifieds, Facebook or other sites, LocalAg offers:

  • Verified users to build trust and reduce scams
  • Secure payments so money is protected until the deal is done
  • Ag-specific features like forward contracts, hay testing data and category filters for everything from machinery to livestock
  • Direct connections so you can negotiate your own terms and do business your way

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Why should I use the LocalAg app?

The app puts the marketplace in your pocket, so you can trade wherever you are.

With the app you can:

  • List and respond on the go – snap photos, create listings and reply to buyers or sellers straight from the paddock
  • Get instant alerts – receive notifications when someone messages you or when new listings match what you’re looking for
  • Track deals in real time – manage negotiations and secure payments without needing a desktop
  • Enjoy a smoother experience – the app is designed for fast loading and easy navigation, even in rural areas

 

 

 

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How much does it cost?

Listing is free. List as many products, across all categories, and pay nothing until you make a sale. A small transaction fee is charged to buyers and sellers when a successful trade is made. Learn more about our fees on the Fees & Charges page.

 

 

 

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What can I list on LocalAg?

Everything ag related — from one sheep to a B-double of hay. If it’s part of the agricultural industry and can be traded safely, you can list it on LocalAg. Popular categories include:

  • Hay and fodder
  • Grain and seed
  • Machinery and equipment
  • Livestock big or small
  • Vehicles and trailers
  • Fencing, sheds and farm supplies

 

 

 

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How do payments work?

Buyers and sellers are protected with LocalAg’s secure payment system. When you use our escrow system, funds are held safely until both sides confirm the transaction, giving peace of mind for both buyer and seller. LocalAg Plus is available to customers who need support for managed contracts and logistics for larger or more complex deals.

 

 

 

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Who can join?

Anyone! Farmers, contractors, agents or agribusiness suppliers can create a free account to buy, sell or browse listings.

 

 

 

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How do I get started?

Sign up for a free account, set up your secure payment account and then you’re ready to create a listing. Upload clear photos, add a description and set your price, then just wait for the buyers to contact you directly.